Planning to grow your business with affordable and easy-to-use email marketing software that includes features to turn your leads into customers?
You’ve come to the right place!
Email marketing is not spam. With email usage so high, you must be receiving marketing emails from businesses. Therefore, email marketing works, even in the B2B space.
It remains an effective way to engage and convert leads into loyal customers. Email marketing is really cost-effective; some studies show an ROI (Return on Investment) of up to 4,400%!
Today, email marketing continues to be an essential strategy for marketing and sales teams across business types and groups of industries. As a result, an email marketing service provider (ESP) or an email marketing software is one of the first additions to an email marketer’s tool list.
Before looking at the best email marketing software in the market today, let’s review what is email marketing software and why it’s so important to use one?
What's on This Page
In this article, we discuss the best email marketing software used today, the one you might choose to implement for your own business.
They help businesses to grow, build strong relationships with customers and maintain strong communication throughout.
What Is Email Marketing Software?
Email marketing software and services simplify all of your email marketing efforts. They offer a wide range of features depending on the tool you choose.
These features and functionalities are related to automation, general email communication, subscription, notifications, campaigns, monitoring, service software, integration with other marketing, sales, and analytics.
Many of these tools offer email support, but they also help you organize and store the contact information in your CRM. This lets you store all of your data in a central hub for members of your marketing, service, and sales team to reference down the road.
Drag & Drop Builder
✓ Email marketing automation.
✓ Effective email marketing campaigns.
Price starts at $5/mo
B2B Service Companies
✓ Easy-to-use drag and drop editor.
✓ Personalize emails to get more clickthroughs.
Free to start
✓ Create automated funnels.
✓ Unlimited signup forms with GDPR compliant.
Price starts at $29/mo
✓ SMS marketing tool.
✓ Low-cost plans
Price starts at $25/mo
CRM & Email Marketing
✓ CRM for eCommerce stores.
✓ Automatic revenue attribution.
Price starts at $19/mo
✓ RSS to email.
✓ Sign up form split testing.
Price starts at $19/mo
eCommerce & Retail
✓ Real‑time analytics.
✓ 300+ app integrations.
Price starts at $9.99/mo
✓ Automated sales funnels.
✓ Amazing email marketing automation.
Price starts at $15/mo
Small & Large Businesses
✓ Advanced personalization.
✓ Segmentation based on user behavior.
Price starts at $15/mo
✓ Build automated workflows.
✓ Drag & drop visual editor.
Price starts at $16/mo
✓ Sync information from CRM.
✓ High email deliverability.
Price starts at $49/mo
Why Use Email Marketing Software?
We can say that email marketing software comes into existence to make the process of email marketing simpler. They have inbuilt features and capabilities to enhance and organize email communication to help you identify available leads, nurture those leads, and close more deals.
It continues to be a strategic and integral tool for businesses of all sizes – small or Enterprise. Email service providers continue to develop features such as A/B Testing, personalization, and automation that has made the software even more valuable to an email marketer.
But have you ever thought that with so many tools available today, where should you begin from? Which software meets your business’ needs, and how can you differentiate one from the other?
We have answered these questions and more in this article to email marketing services.
Which Is the Best Email Marketing Software?
Email marketing software is designed to perform a variety of functions instead of merely sending emails and newsletters. A good email marketing tool should permit you to create attractive email newsletters with an easy user interface, just like an ideal drag-and-drop editor.
Here’s our list of the key features you should be considering:
Drag and drop editor: An easy-to-use interface that will allow you to customize your email templates without any coding for getting campaigns sent out efficiently and quickly.
Marketing automation: Whether you need simple auto responders or targeted automated campaigns, it’s essential to make sure that your software can fulfill your automation needs.
Different campaign types: The chosen software should be able to support various email types, including A/B tests, regular newsletters, and autoresponders.
Integrations: Email software should link to your other applications, such as your blog, CRM, online store, and analytics tool.
Signup forms: Pick a newsletter tool that allows you to create your own customized form to capture subscribers.
Deliverability: A good email service software makes sure that your email campaigns do not land up in the spam folder.
Support: 24/7 email support and live chat/phone support should be provided.
Still not sure? Take hints from some of the best email marketing software available today.
1. Constant Contact
Best Drag-And-Drop Builder
Constant Contact is a popular and fastest-growing email marketing service that works well for many industries.
The software comes with 100+ email templates that you can either customize or use as-is. Once your email looks good and decent, you can easily schedule it to send to your subscribers and contacts at any time you choose. You can easily manage your contacts, email lists, email templates, the marketing calendar, and more.
You can also have emails sent out at a regular pace to celebrate specific events. For example, you can have a regular email scheduled to go out on each customer’s birthday.
Once an email contact list is uploaded, unsubscribes and bounces are automatically updated for you. Constant Contact also has ‘Plus’ features that let you execute specific types of campaigns such as donation collections, coupon offers, surveys, and A/B testing.
Each email account gives you access to built-in social media sharing tools, tracking and reporting, Facebook ads integration, free image library, list segmentation, and an eCommerce integration for Shopify stores.
For all the features listed above, we rate Constant Contact the best drag-and-drop builder for small businesses.
It is divided into 3 parts. Includes a 30-day money-back guarantee with a 60-days free trial (no credit card required).
Lite: $5/mo (Get started with sending 10,000 emails per month)
Email: $20/mo (Send unlimited emails and get more file storage)
Email Plus: $45/mo (Includes more powerful features to grow your business)
Best for B2B Service Companies
HubSpot’s email marketing software is free and easy to use. It has an extremely high deliverability rate and all the other interesting features you’d expect to see within an email service provider.
When creating an email, you can select from drag-and-drop email templates or customize a personalized template to your brand. Once you’ve got your email template, adding content is intuitive and straightforward.
You can also preview your emails for different receivers based on device type, country, or simple personalization token to make sure each email includes content tailored to each recipient.
When it comes to sending an email, use the smart send feature to ensure that the recipients receive your messages at a perfect time. Additionally, you can run A/B split tests to compare different versions of an email and understand which one matches the most with your audience.
Also, don’t worry about deliverability, HubSpot, email marketing software, maintains a 99% deliverability rate across the web for all marketing email sends.
Outside these email marketing functionalities, it offers a wide range of reports and analytics on your email’s performance, so you can optimize your approach accordingly.
Lastly, HubSpot’s marketing automation platform makes it easy to measure your email marketing strategy, which will help you quickly turn leads into customers.
Create emails with HubSpot’s free email tool. Here at Hubspot, you’ll get access to valuable contact insights to deliver personalized emails that your recipients you love.
Includes a free plan with free email tools limited to 2000 sends per month.
Best for Bloggers
ConvertKit is a powerful email marketing platform specially designed for professional bloggers, marketers, and authors.
If you’re looking for a drag-and-drop builder with lots of pre-built templates, we recommend ConvertKit. Its unique feature allows you to easily offer incentives with email signup forms and content upgrades.
ConvertKit also comes with auto-responders letting you send drip emails from emailing service.
With ConvertKit, you can easily segment your subscribers into those interested and who have already purchased. This helps you increase conversions and sales with automated emails that feel more special. In marketing terms, this is known as targeted email marketing.
ConvertKit offers email-based support and has a knowledge base with abundant learning material.
A lot of ConvertKit features are designed for professional bloggers and creators, that’s why we rate them the best email marketing software for professional bloggers.
Start your creative email project with a free plan, including a 14-day free trial.
The pricing plan starts from:
Free: $0/mo (Manage 1,000 subscribers, Email broadcasts, Unlimited traffic, etc.)
Complete: $29/mo (for managing 1,000 subscribers), $49/mo (for managing 3,000 subscribers), and $79/mo (for managing 5,000 subscribers), and so on.
Best for Transactional Emails
If your business depends heavily on transactional emails, such as invoice receipts and forgotten password help, then Sendinblue might be a perfect choice for you.
With the help of extensive developer APIs, you’ll integrate with their email system to achieve custom technical processes. Plus, while the software was initially known for having issues with delivery rates, Sendinblue has improved upon its deliverability.
With Sendinblue’s free plan, you can access an array of templates, A/B testing, personalization, contact management, real-time reporting, and workflow editor. The tool is easy to use, though the main interface can sometimes offer multiple options and feel overwhelming.
Includes a free plan with 300 emails/day and unlimited contacts.
Other plans include:
Lite: $25/mo (perfect for new marketers with 40,000 emails/mo)
Essential: $39/mo (Ideal for growing businesses with 60,000 emails/mo)
Premium: $66/mo (Best for marketing pros with 120,000 emails/mo) and $173/mo (with 350,000 emails/mo)
Enterprise: Contact Sendinblue Enterprise for more details (for marketers who need more)
Best All-In-One CRM and Email Marketing Platform
Drip is one of the powerful marketing automation tools that is mainly focused on e-commerce marketing automation.
They provide one of the more open platforms to make sales funnels, marketing automation, and personalization easy. Additionally, email is one of their strong points.
Drip’s email software provides seamless integration for website builders and CMS platforms such as WordPress and Woo Commerce. This allows you to add signup forms and popups to your website, thus capturing more leads.
What sets Drip apart from the other competitors is their intelligent marketing automation tools, split testing features, smarter email segmenting, visual workflow builder, and list groups. These features combine and allow you to reach a targeted audience in your email list to get more sales.
Businesses use Drip as it allows them to send bulk emails while engaging and to connect with every customer using their eCommerce marketing automation.
Even though it’s expensive, we still believe Drip is the best email marketing software for business owners (who want more advanced features) and eCommerce websites to increase their marketing efforts.
Overall, Drip is a powerful software for e-commerce marketing automation.
Automate your eCommerce marketing with Drip for free and a 14-day free trial.
Other plan includes:
$19/mo (with 100 people in your account send unlimited emails)
$29/mo (with 550 people in your account and send unlimited emails)
$49/mo (with 3,000 people in your account and send unlimited emails)
Best Email Marketing Software for Small Businesses
Aweber is an email marketing software built specifically for small businesses and industrialists.
The goal of AWeber is to make email marketing simple for those who are just starting from scratch. It helps beginners to segment their contacts lists, design a professional email, and start nurturing the leads.
Customers have praised AWeber for its deliverability as its deliverability team monitors and manage its servers to ensure your campaign consistently reaches the right inboxes of your recipients at the right time.
You can also get access to ready to use email templates, autoresponders, list management, and email tracking with detailed understandings.
Support options include email support, live chat, phone support, live webinars, and tutorials.
Includes a 30-day free trial. The pricing plan for AWeber is divided into 3 billing cycles:
Monthly: $19/mo (0-500 subscribers), $29/mo (501-2,500 subscribers), $49/mo (2,501-5,000 subscribers), $69/mo (5001-10,000 subscribers), and $149/mo (10,000-25,000 subscribers)
Quarterly: $49/qtr (0-500 subscribers), $79/qtr (501-2,500 subscribers), $139/qtr (2,501-5,000 subscribers), $794/yr (5001-10,000 subscribers), and $1,754/yr (10,000-25,000 subscribers)
Annually: $194/yr (0-500 subscribers), $314/yr (501-2,500 subscribers), $554/yr (2,501-5,000 subscribers), $199/qtr (5001-10,000 subscribers), and $439/qtr (10,000-25,000 subscribers)
Best for Ecommerce and Retail
Mailchimp email tool is specifically used for small and medium sized businesses. It comes with an easy drag-and-drop email builder, segmenting contacts into groups, autoresponders, A/B testing, and simple tracking for analytics.
It also allows you to set up segmenting based on geolocation and delivery times based on customer’s time zones.
You can easily integrate MailChimp with third party services such as WordPress, Shopify, Magento, and many other platforms.
Mailchimp support is usually offered by live Chat, email, and large tutorials. However, their support is slow; therefore, no match to the quality of service you get from its competitor Constant Contact.
Sign up for a free plan which includes all the basics for start-up businesses.
Other pricing plan includes:
Essentials: $9.99/mo (Must-have features for email senders who want added support)
Standard: $14.99/mo (Better insights for growing businesses that want more customers)
Premium: $299/mo (Advanced features for pros who need more customization)
Best for Email Marketing and Marketing Automation
GetResponse is a marketing automation software that’s extremely easy to use. It is available in over 20 languages.
On top of automation and email marketing, GetResponse comes with amazing services such as CRM, a complete webinar solution, and landing pages.
The software offers 500+ templates to help you with email marketing and integrates with Shutterstock to create effective campaigns to boost your profits. Also, the drip campaign tool is managed through an easy to use calendar interface, that allows you to see when you will be reaching out to your customers.
Try any plan free for 30 days. No credit card required.
Other pricing plan includes:
Basic: $15/mo (Send emails and build an engaged contact base)
Plus: $49/mo (Generate leads, sell products, and grow your profits)
Professional: $99/mo (Optimize your results with pro automation and integrations)
Max: Contact GetResponse for custom pricing
Best for Small Businesses and Enterprises
ActiveCampaign is marketing automation, integrated email marketing, and small business CRM.
By adding a CRM to the functionality, ActiveCampaign software can help find the right leads to your sales team using lead scoring. The service also allows you to share actual content in your emails, thus enabling you to provide different experiences to the contacts based on the way you segment them.
The strongest point of ActiveCampaign email marketing software is its flexible and powerful marketing automation functionality. Their deliverability is also rated as one of the tops on the market.
This is not a good tool for beginners or those with low technical skills. It takes more time and effort to learn, but it’s pretty powerful when you do so.
Includes a 14-day free trial with no setup fees.
The pricing plan for the Active Campaign is divided into 2 billing cycles:
Monthly: $15/mo (Lite), $70/mo (Plus), $159/mo (Professional), and $279/mo (Enterprise)
Annually: $9/mo (Lite), $49/mo (Plus), $129/mo (Professional), and $229/mo (Enterprise)
Best for eCommerce
Omnisend is an easy-to-use omnichannel platform built specifically for eCommerce. It offers automation workflows for every stage of the customer’s journey.
With Omnisend, you can integrate numerous channels within the same automation workflow, i.e., email, Facebook Messenger, SMS, push notifications, etc. It also uses a user-friendly WYSIWYG visual builder and template, which creates landing pages, workflows, forms, emails, and popups quickly and easily.
If you’re trying to reach a potential audience that might not respond well to email communication, using software like Omnisend can help you build more customized, beautiful, and targeted communication workflows. This helps you to connect with your audience better and provides a more personalized experience for your connections.
Omnichannel features combine with user-friendly segmentation to send the right message to the right person, on the right channel, and at the right time.
This email marketing software also offers templates for campaigns, email capture, and automation workflows to get started swiftly.
Includes a free plan with easy to build email campaigns and 15,000 emails per month.
Other pricing plans are divided into 2 billing cycles:
Monthly: $16/mo (Standard – automate your emails & start SMS marketing), $99/mo (Pro – with free SMS and more channels), and Enterprise (contact Omnisend for custom pricing)
Annually: $13/mo (Standard – automate your emails & start SMS marketing), $80/mo (Pro – with free SMS and more channels), and Enterprise (contact Omnisend for custom pricing)
Best for Marketing Automation
Autopilot differentiates themselves with their visual marketing tools.
Everything from AutoPilot’s automation tool and email editor is set up via a drag-and-drop interface, making the system easy to use and intuitive.
AutoPilot software offers tools that help your team work together effectively, to quickly share your work with your marketing team, making sure everyone is on the same page before you launch an email campaign.
You can also quickly track a customer’s journey with the annotate & collaborate feature and ask your team for assistance and feedback.
Grow your business faster with Autopilot and try any plan for free (30 days). All the plans feature, sending unlimited emails and Chat and email support.
Other pricing plans are divided into 3 billing cycles:
Monthly (pay month to month): $49/mo (Silver – 2,000 contacts included), $149/mo (Gold – 5,000 contacts included), and $249/mo (Platinum – 10,000 contacts included).
Monthly (pay monthly and commit to a year): $44.10/mo (Silver – 2,000 contacts included), $134.10/mo (Gold – 5,000 contacts included), and $224.10/mo (Platinum – 10,000 contacts included).
Annually (pay once for a year): $39.20/mo (Silver – 2,000 contacts included), $119.20/mo (Gold – 5,000 contacts included), and $199.20/mo (Platinum – 10,000 contacts included).
I hope I gave you a good outline of the best email marketing software for your business in this article.
I made sure to include everything for everyone. Whether you’re starting a small business from scratch, need team collaboration tools, switching providers, or looking for a full-service CRM, there’s an option for you listed above.
Ultimately, the best email marketing software tool for you depends on your particular needs and team’s goals— so, review the options, services’ product, and pricing pages to get started!