38 Best Social Media Management Tools for Businesses of All Sizes

Best social media management tools

Thinking of increasing your brand awareness through social media management tools?

You have come to the right place.

50% of the world is on social media, so if you want to promote your products and services to the maximum number of people, social media platforms are definitely the first channels to consider. 

It is the most potent way of keeping your followers in a loop, growing your business, and attracting traffic to your website.

Social media management tools or scheduling tools will help you to fulfill all these tasks. These tools allow you to manage all of your social media platforms from a single interface.  

These tools can smooth out your work process, assist you in saving time, and even guarantee your content will reach the right audience at the perfect time.

What's on This Page

In this article,  I have covered the 38 best social media management tools for companies of all sizes that will automatically schedule and share your content, create social media images, and monitor your business performance.

Why Should You Use Social Media Management Tools?

Automatic scheduling

Many people often get confused about how to use social media management tools and, most importantly, why they should use them.

We will discuss the use of these tools in the next turn, before that, let’s see why should we use social media management tools.

One of the fundamental reasons people go to social media management applications is for lining and scheduling updates. This lets you organize independent campaigns according to your decision. With these apps, the posts are scheduled in advance. A few tools can assist you with reusing your best-performing updates, and others examine your arrangement to tell you the best time to post.

Some of the many reasons for using social media management tools are:

Social media management tools should also be capable of scheduling or publishing posts, store content, and archive pages.

What Are the Best Social Media Management Tools?

I’m showcasing some of the best social media management tools that are great in their own unique ways and will follow almost all the purposes mentioned above.

The list is divided into 2 categories:

We will describe these products based on the networks they use (e.g., Instagram, Twitter, etc.), what does the tool include, their unique value, pros/cons, and all of the available pricing options.

These parameters will make it easier for you to compare the tools and pick the best one for your needs. Let’s dive in and go through each one.

Tools for small/medium businesses

1. Buffer

Best Platform for Successful Social Media Management

Buffer

Buffer is a simple way to schedule posts and track the performance of your content on Facebook, Twitter, Instagram, Pinterest, and LinkedIn, all in one place.

It helps in authentic engagement. You can dictate your brand’s story and build your audience with an analytical, publishing, and engaging platform you can trust.

Its main features are:

Content publishing (Line up thumb-stopping content across your social channels, and enjoy up-to-date Instagram tools).

Analyze (Create reports by measuring your performance, and get insights to grow reach, engagement, and skyrocket sales.

Social networks supported: Facebook, Twitter, LinkedIn, Instagram, and Pinterest.

Unique Value:

Pros

Cons

Pricing

It is divided into 2 parts. Includes a free plan and a 14-day free trial.

Publish: $15/mo (ideal for getting started), $65/mo (ideal for growing brands), and $99/mo (ideal for larger teams)

Analyze: $35/mo (ideal for getting started) and $50/mo (ideal for growing brands)

2. Hootsuite

Best for Managing All Your Social Media in One Place

social media management tool

HootSuite manages and organizes all your social media in one place. It is a great tool for anyone managing social media for a company or a business, or for anyone that has a large amount of personal social media accounts.

Its main features are:

Keeps you active (Automatically scheduling posts to fill the gaps in your scheduled content).

Bulk scheduling (Save time and effort by editing, uploading, and scheduling hundreds of social media posts at once, in CSV format).

Content calendar (Plan your content with ease by scheduling posts at a glance).

Manage scheduled content (On the go by using Hootsuite mobile app).

Create new content (Repost, create search streams by location, keyword, or hashtag).

Access your curated content (From the cloud, such as Microsoft OneDrive, Google Drive, Dropbox, etc).

Promote your content from the dashboard.

Follow the topics that matter the most with social media monitoring.

Social networks supported: Facebook, Twitter, LinkedIn, Instagram, Google+, WordPress, YouTube, and 100+ partner apps and integrations.

Unique value

Pros

Cons

Pricing

Includes free plan and 30-day free trial.

$29/mo (ideal for professional use)

$129/mo (ideal for teams)

$599/mo (ideal for business)

Enterprise pricing (you can contact custom solutions for pricing)

3. Agora Pulse

Best for Simplified Social Media Management

Best for Simplified Social Media Management

Agora Pulse is a robust tool that helps you manage multiple social media accounts, access moderation tools, monitors the content that matters the most, and store everything in one place.

Just know who is stating your brand online and at which place. Listen in on conversations that involve you by switching between multiple social media accounts with one click of a button.

Its main features are:

Upload, publish, queue, or schedule bulk content.

Queue each category in automatic publishing.

Publish the content to multiple social networks at once.

Gather comments on your Facebook Ads.

Social networks supported: Facebook, Twitter, LinkedIn, Instagram, Google+, and Instagram.

Unique value

Pros

Cons

Pricing

Includes a 14-day free trial. It is available in monthly and annual plans.

Monthly plans: $99/mo (ideal for small business), $199/mo (ideal for agencies), $299/mo (ideal for larger organizations), and $499/mo (ideal for large teams with many profiles)

Annual plans: $79/mo (ideal for small business), $159/mo (ideal for agencies), $239/mo (ideal for larger organizations), and $399/mo (ideal for large teams with many profiles)

4. E-Clincher

Best in Class Social Media Management Tool

eClincher social media tool

eClincher connects all your social accounts in a few seconds. It has a strong partnership with all of its channels. They also offer many integrations to third party channels such as Canva, Zendesk, Google Analytics, Google dynamic links, etc.

Its main features are:

Plan and schedule your posts/tweets in advance and pin them to your social media accounts.

With the use of a smart calendar, you can view the daily, weekly, and monthly planned posts.

Keep your social presence up to date by sharing viral stories, promote your brand, and create unique content.

Social networks supported: Facebook, Twitter, LinkedIn, Instagram, Google+, Instagram, Google My Business, YouTube, Yelp, and Blogger.

Unique value

Pros

Cons

Pricing

Includes a 14-day free trial. It is available in 3 plans, basic, premier, and agency.

Billing is monthly and annually.

$59/mo (basic plan- 10 Profiles, 1 User)

$119/mo (premier plan- 20 Profiles, 3 Users)

$219/mo (agency- 40 Profiles, Unlimited Brands, 6 Users)

5. Sprout Social

Best for Real People, Real Connections and Real Brands

Sprout Social

Sprout Social is an optimization platform for brands and agencies. Like other tools, it also helps you to plan and deliver content and campaigns across social networks. Tracks the performance and responds to messages quickly.

Powerful analytical tools provided with in-depth reporting. Includes a dashboard that focuses mainly on social media tools.

Its main features are:

Analytics

Smart Inbox

Publishing tools

Social CRM

Social networks supported: Facebook, Twitter, LinkedIn, Instagram, Google+, and Instagram.

Unique value

Pros

Cons

Pricing

Includes a 30-day free trial. Upgrade as you grow or cancel anytime.

$99/mo (standard plan- Essential tools for getting started)

$149/mo (professional plan- Powerful tools for social business)

$249/mo (Advanced plan- Advanced tools for social business at scale)

6. MavSocial

Best for Streamlined Social Media Management

Best for Streamlined Social Media Management

MavSocial is a post enhancing tool that focuses on visual content and offers unique benefits, like stock photo digital library and editing multimedia. With the editing tools, you can search for royalty-free images, add filters to your photos, and crop images.

Also, MavSocial has a dashboard that can help you schedule content and interact with followers. The app is also an Instagram Partner.

It’s main features are:

Publishing and scheduling
Repeat publishing
Social media analytics
Social inbox

Social networks supported: Facebook, Twitter, LinkedIn, Instagram, YouTube, and Tumblr.

Unique value

Pros

Cons

Pricing

Includes a free plan and a 7-day free trial. It is available in monthly and annual plans.

Monthly plans: $19/mo (advanced), $78/mo (Pro), $199/mo (Business), and $499/mo (Enterprise)

Annual plans: $190/yr (advanced), $780/yr (Pro), $1990/yr (Business), and $4990/yr (Enterprise)

7. TweetDeck

Best for Corporations Seeking Social Media Management Software

TweetDeck

If you’re tired of toggling through the different tabs on Twitter, try TweetDeck. It automatically provides you with your account Notifications, Current trends, and Messages in a dashboard. It is a free extension of twitter (no download required).

This app is especially for posting quickly. You can use the Twitter app, for running your account much faster than in the browser functionality. Also, it automatically updates with new notifications.

Social networks supported: Facebook, Twitter, LinkedIn, MySpace, Foursquare, and Google Buzz.

Unique value

Pros

Cons

Pricing

TweetDeck is totally free to use.

8. TailWind

Best for Visual Marketing

best for social media scheduling

Tailwind is a program that provides services for two apps: Pinterest and Instagram. These 2 apps are not paired with each other. Both apps focus on visual media. Offers a media dashboard with analytics tools, scheduling, and social listing. 

It also gives you suggestions to improve Pinterest and Instagram performance. It helps you with a way to promote and manage Pinterest and Instagram user-generated content. Tailwind is the best option for you if your brand is greatly focused on visuals.

It’s main features are:

Scheduling
Content management and recommendations
Analytics
Listening and monitoring

Social networks supported: Pinterest and Instagram.

Unique value

Pros

Cons

Pricing

Includes a free plan & feature-limited trial. Try all Tailwind’s features for free, no credit card required. It is available in monthly and annual plans.

Monthly plans: $14.99/account per month (Pinterest Plus) and $14.99/account per month (Instagram Plus)

Annual plans: $9.99/account per month (Pinterest Plus) and $9.99/account per month (Instagram Plus)

9. Sendible

Best Social Media Management Tool for Agencies

social media tool for visual marketing

Need a tool to manage your marketing or social media agency? Try Sendible– a tool for an agency with clients. It helps you and simplifies the process of managing your brands with a couple of unique features to fuel your success.

Sendible has Canva integration (royalty-free image search tool). Sendible dashboard has a complete suite of tools such as social listing, scheduling, reports function, and post previews. To put it simply: it puts all of your client accounts in one place.

Its main features are:

Social inbox

Publishing and collaboration

Analytics

CRM

Monitoring

Social networks supportedFacebook, Twitter, LinkedIn, Instagram, Google+, Pinterest, WordPress, YouTube, Tumblr, Foursquare, etc.

Unique value

Pros

Cons

Pricing

Includes a 30-day free trial. It is available in monthly and annual plans.

Monthly plans: $29/mo (ideal for solopreneurs), $99/mo (ideal for startup agencies), $199/mo (ideal for growing agencies), and $299/mo (ideal for large teams)

Annual plans: $24/mo (ideal for solopreneurs), $84/mo (ideal for startup agencies), $169/mo (ideal for growing agencies), and $254/mo (ideal for large teams)

10. Social Pilot

Best Cost-Effective Social Media Management Tool for Teams and Agencies

Social Pilot

Social Pilot is a social media tool to increase traffic and brand awareness. It supports scheduling mainly for marketers. It’s quite impressive how Social Pilot fits the scheduling and analytics in one dashboard and offers these features at reasonable prices.

Social Pilot provides easy to understand analytics tool to improve your efficiency and social media performance. Responds to posts, comments, and messages across Facebook from one place- Social Inbox. The Social Pilot team helps you to manage your accounts and complete your social media tasks. Keeps tracks of posts on your accounts using Social media calendar.

Its main features are:

Publishing and collaboration
Social media content calendar
Client management
Social media analytics

Social networks supported: Facebook, Twitter, LinkedIn, Instagram, Google+, Pinterest, Tumblr, VK, and Xing.

Unique value

Pros

Cons

Pricing

Includes a 14-day free trial. It is available in monthly and annual plans.

Monthly plans: $100/mo (ideal for agencies), $50/mo (ideal for small teams), $30/mo (ideal for professionals), and Enterprise (White Label Setup and Custom Plans)

Annual plans: $83.33/mo (ideal for agencies), $41.66/mo (ideal for small teams), $25/mo (ideal for professionals), and Enterprise (White Label Setup and Custom Plans)

11. CoSchedule

Best Marketing Calendar

social media tool for marketing calendar

CoSchedule collects campaigns and engagement reports for your social media profiles automatically. It can also track engagement statistics and compile real-time data.

A good choice for companies that rely on reports for ROI. It has a unique ReQueue feature that automatically finds the best time to post content, enabling it to fill gaps in your social media schedule with these posts.

The dashboard includes various old and new campaigns that help you to compare these campaigns and determine what is best for the audience.

Its main features are:

Marketing calendar

Social campaigns

ReQueue

Social networks supported: Facebook, Twitter, LinkedIn, Instagram, Google+, Pinterest, WordPress, and Tumblr.

Unique value

Pros

Cons

Pricing

Includes a 14-day free trial. It is available in monthly and annual plans.

Monthly plans: $24/mo (blog calendar), $49/mo (marketing calendar), Marketing Suite (contact sales)

Annual plans: $19/mo (blog calendar), $39/mo (marketing calendar), Marketing Suite (contact sales)

12. Friends+Me

The Best Tool to Share Anywhere

Friends+Me

Friends+Me allows you to schedule your posts for later. Posting content at the right time will increase your followers across the globe.

It also helps you to focus on creating and organizing great content. You can keep the unpublished posts in draft and publish them later. Schedule bulk content in one click.

Social networks supported: Facebook, Twitter, LinkedIn, Google+, Pinterest, and Tumblr.

Unique value

Pros

Cons

Pricing

Includes a free plan and a 15-day free trial. 

$7.50/mo (ideal for small teams and individuals)

$24.17, $49.17, and $215.84/mo (ideal for teams and businesses ready to rule their social media empire)

13. Crowdfire

The Easiest Tool To Use

Crowdfire

Crowdfire is the social media management tool that helps you to schedule posts in advance, curate content, manage engagement and analyze what’s working best to attract the people. People tend to follow accounts that produce appealing content, so grow your Twitter followers by managing and creating quality content. 

To support these goals, it offers: 

Image and article curation recommendations.

RSS support and tools for curation.

Queued posting.

Hashtag and mentions recommendations for increasing followers.

Social, post, and competitor analytics tools.

Social networks supported: Facebook, Twitter, LinkedIn, Instagram, and Pinterest.

Unique value

Pros

Cons

Pricing

Includes a free plan. It is available in monthly and annual plans.

Monthly plans: $9.99/mo (For solo-preneurs and small businesses), $49.99/mo (For medium businesses), $99.99/mo (For agencies and larger businesses)

Annual plans: $7.48/mo (For solo-preneurs and small businesses), $37.48/mo (For medium businesses), $74.98/mo (For agencies and larger businesses)

14. MeetEdgar

The Best Tool to Automate Scheduling

best social media scheduling tool

MeetEdgar is a social media scheduling tool with a different approach for automatic scheduling. You can upload categorically-based content and create time slots for MeetEdgar to post on your account.

According to the categories and time slots, it will schedule and upload content.

For example: If you want to post a meme in your Facebook account at 10 AM on a Wednesday, then MeetEdgar would search through the “Meme” category of your content that you’ve already scheduled and will post it.

Managers can like this option, as they don’t have enough time to continuously schedule and upload content. They can arrange and plug in their content calendar at the start of the month and remove the workload for the next few weeks.

Such post-enhancing dashboards can take care of your social approach without losing any quality.

Its main features are:

Social media automation

Social media content

A/B Test social messaging

Weekly email update

Social networks supported: Facebook, Twitter, LinkedIn, and Instagram.

Unique value

Pros

Cons

Pricing

Includes a free plan. 

$19/mo (schedule 10 posts per week)

$49.99/mo (25 social media accounts)

15. Post Planner

A Best Smart Tool for Management

social media management tool

Improve your social media marketing by Post Planner as it helps you find and schedule top-performing content to reach more followers and increase them.

You can create and share the important content with the click of a button on the go, making it easier for you to foresee your content’s popularity before posting the content. Post planner analytics helps you to view, manage, and edit your posts at one location.

Its main features are:

Content recommendations and search engine
Social media sharing plan
Post recycling

Social networks supported: Facebook and Twitter.

Unique value

Pros

Cons

Pricing

Includes a free plan. It is available in monthly and annual plans.

Monthly plans (small business): $3/mo (starter), $9/mo (Love), and $19/mo (Guru)

Monthly plans (enterprise): $49/mo (master), $99/mo (agency), and $199/mo (venture)

Annual plans (small business): $3/mo (starter), $12/mo (love), $24/mo (Guru)

Annual plans (enterprise): $59/mo (master), $139/mo (agency), and $299/mo (venture)

16. Later

Best Marketing Platform for Instagram

Later

Other tools mostly support social networks like Facebook, Twitter, or Pinterest, however, Later is the best social media tool for Instagram scheduling. Supporting image-based content calendar scheduling to view your brand details in a monthly and visual format.

It uses an easy drop and drag method to schedule images on the calendar. It also has a free link tool to use on your Instagram. This free tool allows you to link to other various websites, blog posts, and a shoppable Instagram feed.

It is also an Instagram partner, which means it integrates with Instagram’s API. With this, your account information will stay secure.

Its main features are:

Visual content calendar

Media library

Conversations

Analytics

Social networks supported: Instagram, Facebook, Pinterest, and Twitter.

Unique value

Pros

Cons

Pricing

It is available in monthly and annual plans.

Monthly plans: $9/mo (For solo-preneurs), $19/mo (For small businesses), $29/mo (or Growing Companies) and $49/mo (For agencies and large teams)

Annual plans: $7.5/mo (For solo-preneurs), $16/mo (For small businesses), $24/mo (or Growing Companies) and $41/mo (For agencies and large teams)

17. Social Oomph

Best for Individuals and Teams

Social Oomph

Social Oomph helps individuals and teams so that they can boost their productivity with precise scheduling and advanced post scheduling tools. 

It automatically feeds your social networks from post queues that never run dry, according to seasonal windows and fixed or variable schedules. You can easily find and group your posts by tagging them. 

Give it a try by using a premier offering with a 30-day free trial. See if it works for you for free.

Its main features are:

Precise scheduling

Post queues

RSS Feeds

Self-destructing posts

Webhooks

Social networks supported: Instagram, Facebook, Pinterest, and Twitter.

Unique value

Pros

Cons

Pricing

Includes a 30-day free trial. It is available in monthly and annual plans.

Monthly plans: $55/mo (business suite), $25/mo (professional suite), $15/mo (advanced suite) and free (personal suite)

Annual plans: $594/yr (business suite), $270/yr (professional suite), $162/yr (advanced suite) and free (personal suite)

18. Follower Wonk

The Best Tool for Twitter Analytics and Bio Search

Follower Wonk

Twitter bios help you to learn more about people as it contains key information about them. These short bios distill the purpose of the people’s Twitter existence into 160 characters. These bios can even be made more useful by search engine optimization. 

Follower Wonk helps you take benefit of those optimized bios and find the people who want to be found.

Its main features are:

Find

Analyze

Optimize

Social networks supported: Twitter, Instagram, Facebook, YouTube, and Soundcloud.

Unique value

Pros

Cons

Pricing

It provides a free version plus 2 paid plans.

$29/mo (target)

$79/mo (multitask)

19. Zoho Social

Best Software for Social Media Management

social media management software

Zoho Social is a social media management tool that helps businesses and agencies grow their presence on social media. It helps you to schedule content in multiple ways, create intelligent reports, and monitors the data that matters.

Zoho Social provides all the features you need to build a powerful brand on social media.

Its main features are:

Scheduling posts to save time.

Monitoring everything that matters.

Collaborating with your team on all things social.

Analyzing your brand’s performance.

Social networks supported: Facebook, Twitter, LinkedIn, Google+, and Instagram.

Unique value

Pros

Cons

Pricing

It is available in monthly and annual plans.

Monthly plans (For Individuals & Businesses): $11.90/mo (standard), and $27.78/mo (professional)

Monthly plans (For Agencies): $218.25/mo (agency), and $317.46/mo (agency plus)

Annual plans (For Individuals & Businesses): $7.94/mo (standard), and $19.84/mo (professional)

Annual plans (For Agencies): $158.73/mo (agency), and $238.09/mo (agency plus)

20. IFTTT

Best for Social Media Automation

social media automation tool

IFTTT allows you to connect to Internet-enabled devices and cloud services to create useful automated actions to simplify your digital life.

It is a free cloud service that allows connecting two apps to complete a task on one app based on the condition of the other app.

IFTTT supports a repository of applets for Windows platforms, Android, iOS, and Google. 

Likewise, API lets you create your apps and connect them to other apps without any coding skills.

Social networks supported: Google, Instagram, Foursquare, Twitter, Facebook, Twitch, Pinterest, and WordPress.

Unique value

Pros

Cons

Pricing

Plans that always grow and maximize the value of your customers.

$199/mo (developer)

Fixed price per connected user (team)

Volume-based pricing (business)

21. Raven

Best SEO Tool for White Label SEO

best social media tool for SEO

Raven social media management tool offers – social media engagement, SEO analysis, funnel performance tracking, and competitor comparison.

Raven Tools let you stay on top of the competitive spaces whether the analysis is in domain authority (large-scale comparisons) or site functionality (small-scale comparisons). Also, its a drag-and-drop editor and report generator that makes the creation of professional-grade and custom reports easier.

Its main features are:

post scheduling

Monitor activity

Talk to your audience

Manage multiple accounts

Automate reporting

Social networks supported: LinkedIn, Twitter, Facebook, and YouTube.

Unique value

Pros

Cons

Pricing

Includes a 7-day free trial. It is available in monthly and annual plans.

Monthly plans: $49/mo (small biz), $109/mo (start), $199/mo (grow), $299/mo (thrive) and $479/mo (lead)

Annual plans: $39/mo (small biz), $79/mo (start), $139/mo (grow), $249/mo (thrive) and $399/mo (lead)

22. Revive Old Post

The Best Tool for Social Media/Twitter Scheduling

Revive Old Post

It’s a time-consuming process to share or post your content to your social media account. What if the content or posts are published automatically?

Revive Old Post uses the same technique and automatically shares your old and new WordPress posts to your Facebook or other social media accounts.

You have the option to choose the number of posts to share and the time to share them. You can also add targeted hashtags to your posts. Has inbuilt URL shorteners plugins to track posts. This plugin is compatible with Google Analytics.

Its main features are

Share Posts, Pages, Media, Custom Post Types..

Full control over social shares.

Hashtags from tags or categories.

Track your clicks.

Share your posts more than once.

Social networks supported: LinkedIn, Twitter, FacebookInstagram, Pinterest, and Tumblr.

Unique value

Pros

Cons

Pricing

Offers a 30-day money-back guarantee. Revive Old Post offers 3 plans.

$89 (Personal)

$176 (business)

$353 (marketer)

23. Social Report

Best Social Media Management Software & Reporting Tool

Social Media Management Software & Reporting Tool

Social Report helps you in strategic decision-making across the business with meaningful insights from analytics and social data.

With Social Report you can track and monitor the performance of your Twitter profiles and Facebook pages, website performance, business reviews, and blogs. 

You can also organize your data by customers or businesses quickly and efficiently. Track your social profiles and the profiles of competitors.

Its main features are:

Sophisticated Analytics

Social Media Posting & Monitoring

Smart Social Inbox

Unlimited Presentation-Ready Reports

Social networks supported: Facebook, LinkedIn, Twitter, Instagram, Pinterest, Google+, Foursquare, Reddit, Vimeo, YouTube, Tumblr, Blogger, and WordPress.

Unique value

Pros

Cons

Pricing

Includes a 30-day free trial. It offers 3 plans.

$49/mo (standard)

$99/mo (advanced)

$199/mo (best for agencies)

24. Tweepi

Best for Growing Twitter Followers

tool for growing twitter followers

Tweepi uses the concept of artificial intelligence to help you in growing your Twitter presence easily and efficiently while saving time. Tweepi’s AI targets particular users and prompts you to interact with them easily. This helps you to get noticed, become more active, and grow your following.

Here’s a list of some of the key features:  

Easy way to unfollow inactive or unwanted users.

AI-driven Twitter actions including likes, retweets, replies, and following.

Equipped with monitoring tools like a hashtags and competitor analysis. 

Advanced user search features.

Social networks supported: Twitter, Instagram, Facebook, YouTube, and Soundcloud.

Unique value

Pros

Cons

Pricing

It provides a free version. It is available in monthly and annual plans.

Monthly plans: $12.99/mo (silver), and $24.99/mo (platinum)

Annual plans: $10.75/mo (silver), and $20.75/mo (platinum)

25. Quuu

Best for Content Curation

social media tool for content curation

Quuu is free social media management software that incorporates major social media scheduling tools, including HubSpot. The tool analyses your platforms, social posts, and channels. It only recommends content that is either on your account or in your integrated scheduler’s dashboard on its website. 

Quuu provides an option to set it on auto-pilot and automatically schedule out social posts and Tweets with recommended content.

Social networks supported: Facebook, Twitter, and LinkedIn.

Unique value

Pros

Cons

Pricing

Includes a free plan. It is available in monthly and annual plans.

Monthly plans: $19/mo (Pro), and $50/mo (business)

Annual plans: $8.33/mo (pro), and $40.83/mo (business)

26. Hooper HQ

Best Instagram Scheduling Tool

Hopper HQ

Hopper HQ is the complete solution for Instagram marketing. Schedule, create a plan, and posts on multiple Instagram accounts. No more fumbling with posts on a tiny screen, Hopper HQ works on both mobile and desktop.

Its main features are:

Social Media Scheduling

Planning & Analytics

Social networks supported: Facebook, Twitter, and Instagram.

Unique value

Pros

Cons

Pricing

Includes a 14-day free trial. It can be purchased according to the account bundles you need. I will state the price for 1 account bundle.

Monthly plan: $19/mo

Annual plan: $16/mo 

Social Media Tools for Enterprise Level Companies

If you find that the above social media tools are not enough to boost your social media marketing strategy, then look out for the more comprehensive tools.

We have discussed some tools that are used mostly for enterprise-level companies.

(Some of the tools do not include a pricing plan on their website, but they do offer a free demo to learn how the tool can help you.)

1. Sprinklr

Best for Reaching, Engaging, and Listening to Customers at Scale

Sprinklr

Sprinklr offers the world’s most completed Social Media Management System (SMMS) through an Experience Cloud technology, to enable huge brands to make, oversee, and improve significant social experiences that clients will cherish, across 20+ social channels and brand sites.

Sprinklr is a cloud-based Programming as a Service (“SaaS”) application provided over the Internet, in a multi-hosted facilitated condition. Being SaaS, all clients are on a similar version of the Sprinklr platform.

Sprinklr enables teams to work together by improving collaboration and generating comprehensive insights and social data on more than 25 social channels. The data that is collected and processed for our customers include outbound and inbound messages and posts on the various social media profiles (e.g., Twitter and Facebook, etc.).

2. Oktopost

Best B2B Social Media Management Platform

B2B Social Media Management Platform

Oktopost is a social media management tool, social media promotions, and employee advocacy platform for B2B companies. With Oktopost, you can effortlessly manage, organize, schedule, and track lead engagement with your brand on multiple networks, campaigns, and profiles.

It maximizes social visibility by:

Social campaigns

Editorial calendar

Smart scheduling

Content curation

These 4 parameters help you to measure and publish each post around a social media marketing activity, by easily editing and moving posts with calendar, and discovers the latest industry news without leaving Oktopost.

3. Falcon.io

Best for Every Kind of Social Media Marketer

Falcon

Falcon is a social media management platform that lets you search and create posts for social networks on a collaborative content calendar. It also allows you to search the web to reach the right people, to get the right opportunities to explore and avoid problems.

Falcon makes it easy for social media marketers to collect all the features that they need in one single platform: social media management, analytics, engagement, DIY landing page builder, and customer experience management.

Once you reach the right audience, the content calendar will help you to attract the right traffic with the correct mix of timing and channels.

Pricing

Includes a free trial.

$129/mo (essential- for single users and small teams.)

Full Suite (customizable packages for larger companies with multiple teams and markets)

4. HubSpot

Best All-In-One Inbound Marketing Software

HubSpot

HubSpot offers a social media platform — as part of the all-in-one marketing software — to help you publish and monitor your content into a single platform. It also enables you to create real connections with your followers and easily compares the results across your marketing channels. 

You can schedule & publish your content in advance to understand the performance of various platforms, posting times, and types of content.

Hubspot lets you create qualified leads, turns leads into customers, and convert customers to promoters.

Pricing

Includes a free plan. The products and plans are divided into 4 categories.

Marketing hub: $35/mo (starter), $560/mo (professional), and $2,240/mo (enterprise)

Sales hub: $35/mo (starter), $350/mo (professional), and $840/mo (enterprise)

Service hub: $35/mo (starter), $280/mo (professional), and $840/mo (enterprise)

CMS hub: $210/mo (professional), and $630/mo (enterprise)

5. Salesforce Social Studio

Your Own Social Media Marketing Platform

Salesforce Social Studio

Salesforce social media management tool undoubtedly provides a complete set of products for enterprises. It helps you to engage, listen, and publish using powerful social media tools with uniting the marketing with service and sales over popular channels.

It is a part of the Marketing Cloud platform that helps you to strengthen your customer relationships by aligning your customer service, marketing, and sales efforts on social media.

With Salesforce Social Studio, you can:

Organize and create workspaces either by region or by business or brand.

Use the workspaces to promote association for content creation, campaigns, and publishing.

Use calendars to create, design, and preview the content. Manage past and future content calendars by using scheduling tools designed for teams.

Promote your content on Facebook by purchasing ads and campaigns.

Measure the content’s performance and view the analytics report by post, label, or subgroup.

6. Social Hub

Best Smart Social Media Management Software for Your Team

social media management software

Social Hub social media management tool is built for agencies, governments, and businesses. It helps you to engage faster, smarter, and more efficiently with your customers.

Social hub tends to streamline social messages in one inbox and provide quick responses to the customers. It helps you to listen and uncover valuable conversations to grow your engagement. 

Publish, plan, and schedule the messages across all platforms from your own networks. Besides this, it helps you to analyze the performance of your team and unlock powerful visions.

7. Spredfast

Best Platform for Enterprise Social

Spredfast

Spredfast is a social media platform that is designed to help you win, grow customers across digital marketing, care, and branded communities. It is used by biggest companies such as LinkedIn, Patagonia, and Johnson & Johnson. 

Spredfast gives organizations a stage that helps them to oversee and improve their quality in social media. 

It accompanies various features, including brilliant and smart social media management functionalities that smoothen content arrangement and reactions while empowering clients to impart social bits of knowledge to their marketing department. 

Spredfast likewise offers organizations a secure platform that encourages them to connect and motivate their crowd with the best social media content distributed and conveyed over any digital property.

8. Likeable Hub

Best Effective Social Media for Your Business

social media tool for business

Likeable Hub helps you get access to thousands of engaging content ideas to share. It will also help you in sharing stories with thousands of new posts and content ideas, generate leads and referrals with your site, manage your reputation with social listening, amplify your reach to the customers, save time and resources with scheduling features, and measure your growth with analytics.

Its benefits are:

Provides mobile app to control your social presence.

Reach prospects with Turbopost™ technology.

Easily updating of your Likeable Hub site.

Detailed metrics on your posts, including a full engagement summary.

Weekly success reports emailed to your Inbox.

Listen to multiple conversations with keyword tracking.

Get specific with advanced keyword searches.

Pricing

$299/mo (expert)

$599/mo (pro)

Concierge (contact Likeable Hub for info)

9. Nuvi

Best Stunning Social Media Marketing Suite

Nuvi

NUVI is helping companies to identify and engage with influencers to increase brand awareness. Nuvi’s creative, collaborative, and analytical solutions let you meet your customers where they live online. They help you to understand them precisely with an industry-driving Language Engine and plan to connect with them more deliberately. 

Nuvi also provides you an opportunity to increase clients and increment your income year over year. Our visuals furnish you with the tools that help you to track social sentiments, take part in the discussion, and track sub discussions around your brand on the web.

NUVI also provides social media insights and real-time data visualization to help you make decisions on your social media plan and tools to publish and engage on social media efficiently.

10. Iconosquare

Best for Instagram Users

Iconosquare

Iconosquare is a social media management tool used by brands and agencies to analyze, manage, and schedule their presence on social media. Iconosquare’s media browser provides an easier way to view Instagram photos in bulk.

Iconosquare maximizes your social media performance by making data-driven decisions based on intelligible analytics. The dashboard is customizable, and it helps you to quickly visualize the important metrics.

Add multiple social profiles to improve the management of your social media presence efficiently. 

Act as a powerful scheduler that improves scheduling by publishing the content automatically. 

Includes built-in features such as Geolocation, the best time to post, and user tagging.

Pricing

Includes a 14-day free trial. It is available in monthly and annual plans.

Monthly plans: $39/mo (For Small Businesses and Professional Marketers), $79/mo (For Marketing Teams), and for agencies.

Annual plans: $29/mo (For Small Businesses and Professional Marketers), $59/mo (For Marketing Teams), and for agencies.

11. Social Flow

Best Data-Driven Social Media Management for Marketing And Publishing

Social Flow

SocialFlow empowers customers to productively deal with their everyday social presence, adaptation, and monetization. It was built for publishers and media companies. It is used by top publishers like National Geographical Channel, The New York Times, and Fast Company.

SocialFlow has several benefits like:

Smart algorithms ensure the content is published at the right time.

Visual alerts suggest which high-performing posts are ready for recycling.

Content scoring is updated continuously that allows fast trending stories to be distributed instantly.

Social teams are empowered knowing that each post will achieve its maximum social result.

Enhance workflow and security on social.

Integrated RSS feeds permits content to flow effortlessly into SocialFlow’s platform.

Integrated Single Sign-On (SSO) available for peace of mind.

12. SEM Rush

Best Marketing Tool for SEO And PPC

Marketing Tool for SEO And PPC

SEMRush is a social media marketing tool that permits you to search keywords, track keyword ranking, perform site audits, traffic examination, etc. SEMRush is a tool for discovering chances to rank for long-tail keywords naturally; however, you can utilize the tool for different SEM purposes. 

For example, you can utilize SEMRush to check out where your competitors are focussing or concentrating their marketing efforts and analyze their presence to figure out how much money you want to spend behind certain keywords.

Moreover, SEMRush empowers you to find your paid search contenders, check keywords they’re offering on, and study the process of their promotions. 

Its main features are:

Organic research to see competitors’ top keywords, discover new competitors and observe the position changes in domains.

Advertising Research to analyze and monitor competitor’s ad budgets and landing pages.

Display advertising tool by spotting new publishers, view ads from different devices and target the right audience with the right methods.

Pricing

Includes a 7-day free trial. It is available in monthly and annual plans.

Monthly plans: $99.95/mo (pro), $199.95/mo (guru), and $399.95 (business).

Annual plans: $83.28/mo (pro), $166.62/mo (guru), and $333.28 (business).

Which Is the Perfect Social Media Management Tool for You?

Social Media Tools

Choosing social media scheduling tools is just like choosing a new computer, choosing a place to eat, or choosing an outfit for a wedding. All these things sometimes lead to overthinking. I have been in this situation many times.

However, when it comes to selecting social media management software, there are many great options available. These tools are available in all shapes, sizes, and pricing plans. It depends on your social media goals, budget, and other requirements that which tool suits you best.

With the right tool, you can monitor your social media posts, search-relevant keywords, use hashtags that better coordinate with your audience, take proper feedbacks, and identify issues that need addressing.

I hope you will find social media tools from the list that best suit your needs.

Conclusion

Market your business

Till now, all the facts and numbers state that social media marketing is essential for increasing traffic, marketing your business, and boosting brand awareness. For a successful marketing campaign, you should pick up a tool that is easy to use, affordable, and that organizes your social sharing process and makes it smooth.

So, set out on a hunt for the best tool and decide which product to choose!

One Comment

  1. ปั้มไลค์

    Like!! I blog quite often and I genuinely thank you for your information. The article has truly peaked my interest.

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